Describe or find entertainment
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There can often be pessimism around creating tours for locals, with popular opinion being that locals don’t pay big money and they are not in what you are selling. But Josh does not believe this to the case he is confident local will pay if you are solving a problem for them. Once you have decided on your target market, take the time to really get to know them. Find out what they are looking for and identify the challenges or frustrations they may have around vacations, travel and leisure activities.
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